In 2015, Kering became an official partner of the Festival de Cannes and launched the Women In Motion program with the aim of shining a light on women’s contributions to filmmaking, both before and behind the camera. Since then, the program has become a platform of choice for helping to change mindsets and leading conversations about the status of women in the arts and culture. Through its Awards, the program recognizes inspirational figures and young talents, while its Talks provide an opportunity for leading personalities to share views about women's representation in their chosen professions. Interaxion has been in charge of producing the program for several years and deliver everyday Talks broadcast Live on social